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5 Best PSG Grant Vendors for E-Commerce Websites in Singapore

Which PSG grant vendor should you go for? Compare pricing, features, and hidden costs across 5 PSG grant vendors.

Looking for the best PSG Grant vendors to build your e-commerce website in Singapore? Look no further, because we’ve gone through the official PSG grant vendor list so you don’t have to.

This guide breaks down the top-rated PSG Grant vendors in Singapore, the services they offer, the items that come with the package, what sets each one apart, and what it actually costs to create an ecommerce website, so you can make the right call for your business.

How I Chose these PSG Grant Vendors in Singapore

First, I went to GoBusiness, the official place to find top service providers covered under the PSG grant scheme.

Then I typed in “ecommerce website” to narrow down my search, and picked from the top PSG grant pre-approved vendor list of agencies that develop ecommerce websites.

I clicked into each PSG Grant vendor’s listing and had a look through what they offer, their company, solution packages offered, and the mode of payment.

Then, I reached out to them for more details on each item they offer in their packages, and browsed their website to see if they offer anything on top of the package listed in the PSG grant vendor list.

From there, I evaluated each PSG grant vendor based on these three things:

  • How quickly and clearly they responded to my enquiry
  • Whether they have any other add-ons besides their package
  • What their case studies and Google reviews say about them

As I browsed through their packages, I noticed that they usually offer these staple services:

  • A WooCommerce-based online store
  • Ecommerce website design based on your brand
  • Online shop features like shopping cart & checkout
  • Mobile-optimised design
  • Secure payment gateway
  • Inventory & product management
  • Promotion mechanism
  • Customer loyalty programme
  • Website traffic analysis and reporting
  • Training to help you run the store yourself

But the differences in packages are usually seen in what online shop modules they offer, the amount of design work, and how much data migration is included. So in this article, we’ll also look at how each vendor handles those three areas, pricing, and what else they can help you with once your store goes live.

5 Best PSG Grant Vendors for E-Commerce Websites in Singapore

  1. Techzu Ichicode Pte Ltd from $3,000
  2. Alpha Six Marketing from $4,490
  3. Digipixel from $5,950
  4. I Concept from $5,000
  5. Awebstar from $2,547

1. Techzu Ichicode Pte Ltd from $3,000

Techzu is a Singapore-based digital agency specialising in ecommerce website development that helps SMEs sell online, locally or globally, through affordable, ready-to-launch WooCommerce stores built on WordPress websites. We build sites that are easy for non-coders, so once you’re live, businesses can update it anytime with drag-and-drop editing without a developer’s help.

We also offer services to develop AI agents and custom software like ERP and CRM systems, but whether it’s a website or a custom build, the goal is always the same: to help businesses actually convert and drive sales rather than just look good.

With that in mind, we came up with three PSG grant packages: Essential, Growth, and Enterprise. All three offers a fully custom WooCommerce website store that comes with these key features to drive revenue, with:

  • Conversion-Focused UI/UX Design
  • Mobile-First Design
  • Secure Payment Gateway Integration
  • Discount & Coupon Codes
  • Guest & Member Checkout
  • Reward Points System
  • Product Recommendations for Cross-Sell & Upsell
  • Search bar & Filters
  • Customer & Subscription Management
  • Easy-to-Use Store Management Dashboard
  • Product & Order Management Setup
  • Inventory Management
  • Unlimited Categories, Brands & Products
  • Simple Content Management for Banners & Offers
  • Sales Reporting
  • Analytics & Conversion Tracking
  • KPI Dashboard
  • Website Training & Tutorial Videos

What Techzu offers on top of the standard package:

  • FREE AI Sales Chatbot for 24/7 sales
  • FREE 90-Day Post-Launch Website Support
  • FREE Lifetime Website Hosting (save S$600 a year!)
  • Fast 15-Minute WhatsApp Support
  • SEO-Ready Website with blog setup
  • Social Media Integration to connect your store with your FB and IG
  • Long-Term Growth & Digital Strategy Guidance

All our packages include end-to-end ecommerce website design and development with full guidance on PSG grant application process, but what separates these packages is how much design customisation and product migration is included:

  1. Essential at $3,000 ($150* after grant support) comes with a templated design and no customisation.
  2. Growth at $5,300 ($407.50* after grant support) adds up to 2 personalised design drafts (with 1 round of revisions) and covers migrating up to 100 products.
  3. Enterprise at $6,650 ($1,330* after grant support) goes further with 2 rounds of revisions and covers up to 300 products.

Techzu currently offers a free Website Audit for first-time enquiries, so you can see where your current site is losing sales, from checkout friction to mobile issues, before you commit to a package.

Proven Results from our PSG ecommerce websites:

Here are some reviews of local companies providing grant-approved e-commerce platforms created by Techzu:

  • The Breast Friend: A new startup that generated online sales and subscriptions within 60 days without spending a dollar on paid ads, resulted by a mobile-first build, a frictionless checkout, and a conversion-focused approach.
  • 2B Printing: Saw a notable uplift in online sales, grew to 800-1,000 organic visitors a month, landed Page 1 rankings for “Business Cards” due to a cleaner checkout flow and a SEO-friendly site built to convert on mobile.

Techzu’s Approach to Building E-Commerce Websites:

  • Discovery & Planning: Understanding your business goals and audience before any design work starts
  • Design Phase: Brand-aligned design with colours, logo, and tone worked into the design
  • Content & Development: Building the store and populating your product catalogue
  • Testing & Feedback: User Acceptance Test (UAT) before anything goes live
  • Launch & Training: Go live, then train your team so you can change and update your ecommerce website any time you want

Pros of choosing Techzu as your PSG Grant vendor:

  • Your e-commerce website can be built from just $150 after Techzu’s help with grant support
  • A website designed to convert and drive revenue, not just a basic online catalogue
  • Experienced, award-winning website vendor with 6+ years in Singapore with 120+ projects delivered and a 95% client retention rate
  • No monthly software subscription, since WooCommerce scales with your catalogue and traffic
  • Transparent PSG pricing across three tiers, with the exact scope spelled out upfront
  • Easy for non-coders, with drag-and-drop editing so your team isn’t dependent on a developer for updates
  • A dedicated Project Manager as a single point of contact through the whole build
  • Free website audit for first-time enquiries, so you know where your site is losing sales before committing
  • Free lifetime hosting
  • Free AI sales chatbot
  • Free 90 days post-launch support, covering the highest-risk period right after go-live
  • A wider suite of digital solutions (ERP, CRM, AI agents) to grow into once the website is up and running

Cons of choosing Techzu:

  • Payment is a one-time Direct Purchase rather than instalments or a subscription

Other details about Techzu:

  • Location: 62 Ubi Road 1, Oxley Bizhub 2 #08-01, Singapore 408734
  • Contact: 8759 1486 / +65 6871 8846
  • Email: hello@techzu.co
  • Price for E-Commerce Website in Singapore: From $150 after grant support for the Essential package, a one-time project cost
  • Best suited for: SMEs on a budget who still want a full-featured, working ecommerce website in Singapore without a big upfront cost, with room to add SEO, deeper support, or automation later without switching vendors.
  • Enquire with Techzu here

2. Alpha Six Marketing from $4,490

Alphabet Six Marketing is a boutique agency with 8 years of practice in ecommerce website design and over 160 clients. They are a small and effective team, and replied to my email with a full solution deck attached straight away, with no back-and-forth needed. Goes to show how effective their communication will be if you have any work issues or enquiries.

Alpha Six offers two PSG packages, Advanced at $4,490 and Complete at $7,065. Both packages cover all the staple services above: a mobile-optimised WooCommerce shop with a shopping cart, secure payments, inventory management, discount codes, reports, and training. They also offer a few handy features, like Wordfence website security, automated invoices and receipts, payment notifications, stock alerts, customer reviews and a newsletter module.

What separates the two packages is how custom the design gets:

  • Advanced builds your site from a ready-made template, adjusted to fit your brand. They plan the page layout and show you a rough blueprint before building, and you get 1 full round of revisions.
  • Complete is the same, but the page layout and blueprint are made specifically for your business instead of adapted from a template.

What Alpha Six offers on top of the standard package:

Alpha Six focuses on web design for ecommerce websites, so there’s no wider suite of services to grow into after launch, but what they do have is a comprehensive list of paid upgrades, all built in-house rather than through plugins:

  • Marketplace integration (Shopee/Lazada) and delivery platform integration
  • Xero accounting integration
  • B2B bulk pricing tiers, including discounts by order quantity, user group or product category
  • Multi-language and multi-currency support
  • Custom form builder for products or services with custom options
  • Custom booking system (hotels, air tickets, concert tickets) and booking calendar for appointment-based businesses

What I Liked About Alpha Six Marketing:

  • Replied within the day with the full proposal sent
  • Everything built in-house rather than stitched together with plugins, which they position as fewer compatibility issues down the line
  • A long list of paid upgrades for businesses that outgrow a basic store
  • Offers a subscription/leasing payment option, which some businesses may prefer to a lump sum

What I Disliked About Alpha Six Marketing:

  • They don’t provide free hosting, with their base plan starting from S$299 a year (including 1 domain name), on top of the package price.
  • No SEO setup was mentioned, so you may need a separate provider to help customers find your store on Google.
  • Post-launch support isn’t mentioned, so it’s unclear who you’d call if something breaks after go-live.

Other Details About Alpha Six Marketing:

  • Address: 266C Joo Chiat Road, Singapore 427520
  • Contact Number: +65 6797 0045
  • Price for E-Commerce Website Singapore: From S$4,490
  • Contact Alpha Six Marketing Here

3. Digipixel from $5,950

Digipixel was the fastest to reply out of everyone I emailed, getting back to me in just 40 minutes. It’s an award-winning UI/UX design agency, and security is a big part of its pitch, holding a Cyber Trust certification and award that covers both traditional and AI security. So if you’re looking to find PSG grant vendors specializing in cybersecurity tools, Digipixel is the one for you.

Digipixel offers three PSG packages: Basic at $5,950, Standard at $7,700, and Pro at $9,800. All three cover the staple services for a standard e-commerce site, and they also come with an order management system and a user management system for running the store day to day.

What separates the three packages is how much design and product migration you get:

  • Basic builds a templated design based on your brand guidelines, with 1 home page and up to 3 content pages, and up to 25 products migrated over
  • Standard builds a non-templated design based on your brand guidelines, 1 home page and up to 6 content pages, and up to 50 products migrated over
  • Pro is the same as Standard, but with up to 10 content pages

What Digipixel offers on top of the standard package:

  • Omni-channel product posting and logistics support, so you can list products across platforms and handle shipping
  • After-market web support, so help doesn’t stop once you’re live
  • Live training instead of videos, run by Digipixel’s own team

What I Liked About Digipixel:

  • Multiple certifications for cybersecurity that signifies their depth in knowledge
  • A wide range of services to grow into after launch, from SEO and ads to software development
  • Offers a subscription/leasing payment option, which some businesses may prefer to a lump sum

What I Disliked About Digipixel:

  • Product migration tops out at 50 products, even on the Pro package, so bigger catalogues may cost extra
  • Pro costs $2,100 more than Standard but only adds 4 more content pages, so it’s hard to justify unless you need a bigger site

Other Details About Digipixel:

4. I Concept from $5,000

I Concept is a creative agency specialising in web design for ecommerce websites, which started in Malaysia in 2008 and was incorporated in Singapore in 2012. They replied to my email fairly fast, within the day. With just one PSG package offered, the Advanced E-commerce Solution (Starter) at $5,000 covers all the staple services mentioned earlier.
I Concept

What I Concept offers on top of the standard package:

  • Product import and export, so you can update lots of products, prices and stock in one go
  • Options and attributes, so you can sell products in different colours, sizes and shapes
  • A customer wishlist and quick order buttons, so shoppers can add items to the cart faster
  • Shipping setup with delivery options like “Next Day” and “Standard”, plus a delivery order emailed with a tracking code after each purchase
  • Live chat through Zendesk and Facebook Messenger, so you can answer customers while they browse
  • Newsletter sign-ups through Mailchimp
  • Social media sharing for Facebook and Instagram
  • SEO settings like customisable titles and meta tags, so your store can be found on Google
  • Built-in security with a malware scanner, all-day protection and a firewall against cyber attacks
  • Copywriting for your website text, and up to 3 rounds of design revisions
  • Training manuals and a video, plus a year of technical support by email

What I Liked About I Concept:

  • Security is built in, with a scanner, firewall and all-day protection
  • A long list of shop features, from wishlists to live chat, so you may not need extra plugins
  • Copywriting and up to 3 rounds of revisions are part of their process
  • A year of technical support after launch

What I Disliked About I Concept:

  • Only one package is offered, so there’s no higher tier if you want a more tailored design
  • The templated design has no personalisation, so your store may look similar to others
  • Support is by email, so you may wait longer for help if something breaks urgently
  • Hosting isn’t mentioned, so it’s unclear whether it costs extra
  • No product migration limit is stated, so it’s unclear how many products they’ll move over for you

Other Details About I Concept:

  • Website: i-concept.com.sg
  • Price for E-Commerce Website Singapore: From $5,000 all the way up to $100k and above
  • Partner With I Concept Here

5. Awebstar from $2,547

Awebstar is a Singapore digital solutions provider offering Shopify ecommerce website development and digital marketing for SMEs. Unlike the other vendors, its PSG solution is built on Shopify instead of WooCommerce, but it covers all the staple services above. Clients on their website highlighted that the team guided them through the PSG grant application eligibility and process from start to finish.

Awebstar offers three PSG packages: Shopify Starter Version at $2,547, Shopify Growth Version at $7,188, and Shopify Advanced Version at $10,282. What separates them is design work, product migration and how much support you get after launch:

  • Starter offers a templated design with no personalisation, 1 home page and 9 inner pages, and 3 apps installed for free
  • Growth offers a custom design, 1 home page and 15 inner pages, 10 apps installed for free, up to 100 products updated for you, PayNow integration and 3 months of free maintenance
  • Advanced offers a full store redesign or makeover, migration of up to 500 products, on-page SEO, and support for 6 months after launch, plus PayNow integration

All three include a 3-hour training session on using your store.

What Awebstar offers on top of the standard package:

  • Free maintenance for 3 months on Growth, and 6 months of launch support on Advanced
  • Advanced adds Google Analytics, Google Search Console and a Google My Business profile, so your store can be found on Google
  • Advanced also includes conversion rate optimisation, to help turn more visitors into buyers
  • Wider services to grow into after launch, including SEO, Google and social ads, chatbot development, mobile apps and software such as CRM and booking systems

What I Liked About Awebstar:

  • The lowest starting price on this list
  • A 3-hour training session on every package, longer than most vendors
  • The Advanced package includes SEO and Google setup, plus the highest product migration limit on this list (500 products)
  • Free maintenance or launch support after go-live on the two higher packages
  • A wide range of services to grow into, from SEO and ads to software
  • Positive Google reviews on their site, mostly about how smoothly they handled the PSG application

What I Disliked About Awebstar:

  • The Starter package leaves out a lot of what a store usually needs: no PayNow, only 3 free apps, no maintenance and no product setup mentioned, so the low price may not stretch far
  • Starter also has a templated design with no personalisation, and custom design only starts at Growth
  • To get the basics most Singapore shops want, you’d move up to Growth, which costs S$4,641 more than Starter

Other Details About Awebstar:

  • Address: 03 Raffles Place, #08-01B Bharat Building, Singapore 048617
  • Contact Number: +65 6909 9163
  • Email: info@awebstar.com.sg
  • Price for E-Commerce Website Singapore: From $2,547 for a Starter Spotify website
  • Contact Awebstar Here

Summary of the Best PSG Grant Vendors for E-Commerce Websites in Singapore

Here’s a quick recap of where each vendor stands on the PSG grant vendor list, and what they cost:

  1. Techzu Ichicode Pte Ltd from $3,000
  2. Alpha Six Marketing from S$4,490
  3. Digipixel from $5,950
  4. I Concept from $5,000
  5. Awebstar from $2,547

A Practical Way to Choose the Right PSG Grant Vendor

Now that you’ve seen how these five vendors stack up, here’s how to actually apply that when picking an ecommerce website developer in Singapore. Use these criteria for selecting a suitable grant-supported technology provider for your business:

1. Check what’s actually included in the package

Since most PSG e-commerce packages cover similar ground, the real differences often show up in what a vendor offers beyond the basics, things like SEO setup, a dedicated point of contact, free hosting, or access to a wider suite of services down the line. These extras can save you real money and effort later, so don’t just compare the core package, compare what each vendor adds on top of it, for free or with an extra cost.
Think about how fast you’ll get help when something breaks
Your store won’t run itself. When a payment fails or a product page looks wrong, how quickly can you reach someone, and how do they respond? Some vendors offer WhatsApp support with fast replies, while others only handle it over email.

2. Ask what happens after your website goes live

A launch is just the beginning. Find out if there’s free support in the weeks right after go-live, since that’s usually when small bugs and tweaks show up. Also check if hosting is included or billed separately, as this is an easy cost to miss when comparing packages.

3. Consider whether the store is built to sell, not just to look good

A working online shop is the baseline. What you really want is a vendor who knows how to design an ecommerce website around clear product recommendations, an easy checkout, and a way to track where customers drop off.

4. Think beyond the website

Your business needs may grow past a single website. Some vendors only offer web design for ecommerce website, while others can also help with SEO, marketing, or even custom software like CRM or inventory systems as you scale. If you’d rather stick with one vendor long-term instead of hopping between agencies, it’s worth checking what else they can help with down the road.

How Techzu Delivers Strong Results from $3,000

  • Low cost, but comes with a full store. After grant support, Techzu’s Essential package starts at just $150, the cheapest entry point on this list once the grant is factored in, without cutting out the features a store needs to actually sell.
  • A one-time payment. Unlike vendors on subscription or leasing plans, Techzu is a straightforward one-time Direct Purchase, so there’s no ongoing bill eating into your margins.
  • Built to convert, not just to look good. Every package includes features aimed at driving sales, like cross-sell product recommendations, conversion tracking, and a KPI dashboard, not just a basic online catalogue.
  • The most add-ons worth $2,000 included at no extra cost. Free AI sales chatbot, free lifetime hosting (worth up to $600/year), and 90 days of free post-launch support are all bundled in, extras that other vendors either charge for or don’t offer at all.
  • Support that’s fast. WhatsApp support with replies in as little as 15 minutes, plus a dedicated Project Manager as your single point of contact throughout.
  • Proven results. Real client outcomes back the pitch: The Breast Friend generated online sales and subscriptions within 60 days without paid ads, and 2B Printing grew to 800-1,000 organic visitors a month and landed Page 1 rankings on Google.
  • A vendor you can grow with. Beyond the website, Techzu also runs Google ads, builds AI agents, CRM and ERP systems, and works on social media, so you’re not stuck switching vendors as your business scales.

Ready to get started?

  1. Submit an enquiry here so we can understand your goals and current website situation
  2. Book a free website audit
  3. We will come back with a clear plan focused on what will actually grow your business

Claim your free website audit with Techzu here.

FAQs Before Choosing A PSG Grant Vendor

What is the PSG Grant?

PSG Grant, also known as the Productivity Solutions Grant, is a government scheme that helps Singapore SMEs pay for pre-approved digital solutions, like e-commerce websites. It covers up to 50% of the cost, capped at $30,000 per company per year.

What are the PSG Grant requirements?

To qualify, your business must be registered and operating in Singapore, have at least 30% local shareholding (by Singaporeans or PRs), and have a group annual turnover of no more than $100 million or fewer than 200 employees. Charities, IPCs, religious entities, VWOs, and government agencies don’t qualify.

Why is an ecommerce website important for businesses in Singapore?

It lets you sell 24/7, reach customers beyond your neighbourhood, and gives you useful data on what’s actually selling. For many businesses, it’s also where customers expect to find you first, which is why working with the right ecommerce website developer in Singapore matters.

What are the steps to verify if a vendor is PSG grant-eligible?

Check the vendor and their specific package on the official GoBusiness PSG directory.

How to apply PSG grants when purchasing from vendors?

Get a quotation from your chosen vendor to develop your ecommerce website, then apply through the Business Grants Portal before paying or signing anything. Most vendors will guide you through the PSG grant application process. Once approved, you can pay the vendor and claim reimbursement with your invoice.

What are the common challenges when working with grant-approved service providers?

Unclear scope, slow communication, hidden costs like hosting or maintenance, and weak support after launch. Ask upfront and get everything in writing to avoid surprises.

Why do people choose Techzu as their PSG grant vendor?

Techzu’s PSG packages start from just $150 after grant support, and every package is built to actually drive sales. We handle everything from the PSG grant application process to full website design and development, so you’re not figuring out the paperwork alone. Add-ons like free hosting, a free AI chatbot, and 90 days of post-launch support are all bundled in at no extra cost, and it’s a one-time payment with no recurring fees.

Start With a Free Consultation or Website Audit

If you’re not sure what to do next, the most practical first step is figuring out where you stand, whether that means finding out why your current ecommerce website in Singapore isn’t converting, or mapping out what you’d need to create an ecommerce website from scratch.

Techzu offers a free website audit for first-time enquiries if you already have a site, or a free consultation if you’re starting from zero. Either way, there’s no obligation to proceed. You’ll come away knowing exactly what’s holding your store back (or what it takes to build one) and what it would cost with the PSG grant’s support.

Book your free consultation or website audit with Techzu here.

Note: From 30 September 2026, the PSG grant will be replaced by a single new scheme, the EDGE Grant. It covers similar areas, such as digitalisation, business capabilities and overseas expansion, but the eligibility, funding amounts and application process may be different from what’s described in this article.